There comes a point in every marketer’s life where they just don’t know what to do next with their marketing programs. Are you at that point? Try this: Become a real customer of your product or service. I don’t mean simply go to your sign-up form on your website and just make sure everything is
Posted by Scott Cohen
April 7, 2011 in story time
In my previous rant, I made the argument about what email marketing is not, that being a conversation. I said that email marketing is a great conversation starter, but by the definition of the word itself, it’s not a conversation in and of itself. But I think conversation starter, while valid and solid in argument, may
Posted by Scott Cohen
March 29, 2011 in story time
There is a lot of talk in the email marketing space about how email marketing really is a conversation between the marketer and the subscriber/customer. I have a hard time believing that email MARKETING is a conversation, simply because conversation is not one-sided and often irrelevant. Let’s look at a couple of definitions of the
Posted by Scott Cohen
March 16, 2011 in story time
People’s accents are a funny thing. When you talk to someone from a different part of the world, you notice their accent immediately. Some accents are hard to understand, and some are just wonderful to listen to (like those from England, Ireland, etc.). In the U.S., there are many types of accents. People from Boston
Posted by Scott Cohen
March 14, 2011 in story time
