Email Marketing BlogWant to Learn to Send Better Emails?
Look no Further than These Posts.

  • Four Hall of Fame Email Marketing Lessons from Barry Sanders

    Posted by Scott Cohen On February 9, 2011 in story time I 0 Comments

    If you know anything about me, it’s that I’m nuts about sports. Football, in particular, is pretty much always on in my house in the fall. This past Thanksgiving, I was watching the Lions/Patriots game and started reminiscing about the Lions games I grew up watching. Specifically, one Lions player I grew up watching (and

  • The True Connecting Power of Email

    Posted by Scott Cohen On January 21, 2011 in story time I 0 Comments

    It seems at least once a week there is someone who puts out an article or blog post which declares “Email is Dead!” While it couldn’t be further from the truth, I have a sneaking suspicion that there are three reasons why folks keep claiming that this very powerful channel is dead: They are stupid.

  • Scott Cohen Joins the Inbox Group Team

    Posted by Scott Cohen On January 20, 2011 in story time I 0 Comments

    We are excited to announce that Scott Cohen has officially joined the Inbox Group team! Scott is our new Vice President of Managed Services and has been hired on to work with clients, write for the blog, and do whatever it takes to keep clients and their customers happy. Scott brings with him to Inbox

  • Email Marketing: Solving WIIFM

    Posted by Scott Cohen On January 19, 2011 in story time I 0 Comments

    At the end of the day, there is one question you will receive (and must answer) from your subscribers: “What’s in it for me?” How you answer this question in each and every email message you send will determine how successful your email marketing program will be. Why is it important to answer this questions? Because that’s