Email Marketing BlogWant to Learn to Send Better Emails?
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  • What’s the Deal with Video in Email Marketing?

    Posted by Scott Cohen On April 18, 2011 in story time I 0 Comments

    There has been a lot of talk lately (again) about the benefits and drawbacks of using video in email marketing. While there is no debate about the power of video as a media channel of its own, there is significant debate over whether or not video can viably be integrated with email marketing. I’ve been

  • Email Marketing: Playing Customer

    Posted by Scott Cohen On April 7, 2011 in story time I 0 Comments

    There comes a point in every marketer’s life where they just don’t know what to do next with their marketing programs. Are you at that point? Try this: Become a real customer of your product or service. I don’t mean simply go to your sign-up form on your website and just make sure everything is

  • Email Marketing: The Great Facilitator

    Posted by Scott Cohen On March 29, 2011 in story time I One Comment

    In my previous rant, I made the argument about what email marketing is not, that being a conversation. I said that email marketing is a great conversation starter, but by the definition of the word itself, it’s not a conversation in and of itself. But I think conversation starter, while valid and solid in argument, may

  • Email Marketing: A Conversation Starter

    Posted by Scott Cohen On March 16, 2011 in story time I 2 Comments

    There is a lot of talk in the email marketing space about how email marketing really is a conversation between the marketer and the subscriber/customer. I have a hard time believing that email MARKETING is a conversation, simply because conversation is not one-sided and often irrelevant. Let’s look at a couple of definitions of the

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