Email Marketing BlogWant to Learn to Send Better Emails?
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  • Scott Cohen Joins the Inbox Group Team

    Posted by Scott Cohen On January 20, 2011 in story time I 0 Comments

    We are excited to announce that Scott Cohen has officially joined the Inbox Group team! Scott is our new Vice President of Managed Services and has been hired on to work with clients, write for the blog, and do whatever it takes to keep clients and their customers happy. Scott brings with him to Inbox

  • Email Marketing: Solving WIIFM

    Posted by Scott Cohen On January 19, 2011 in story time I 0 Comments

    At the end of the day, there is one question you will receive (and must answer) from your subscribers: “What’s in it for me?” How you answer this question in each and every email message you send will determine how successful your email marketing program will be. Why is it important to answer this questions? Because that’s

  • Email Marketing: Reputation is Everything

    Posted by Scott Cohen On January 10, 2011 in story time I 0 Comments

    In case you have missed the news, I will be officially joining Inbox Group in a little over a week (on January 17th) as Vice President of Managed Services. I’m really excited about the opportunity to work with you, our fantastic clients! In the meantime, I have been tying up loose ends at my current

  • What My Dad Says About Social Media

    Posted by Scott Cohen On January 4, 2011 in story time I One Comment

    Over the past few months (especially over the holidays), I’ve introduced my Dad to social media. Mostly, I showed him Twitter and blogging as I don’t use Facebook personally. Dad’s very opinionated and always gives me a good new-senior-user point of view. (For those of you who don’t remember my Dad, you can see his