Email Marketing BlogWant to Learn to Send Better Emails?
Look no Further than These Posts.

  • Has Your Email Marketing Lost Its Accent?

    Posted by Scott Cohen On March 14, 2011 in story time I 0 Comments

    People’s accents are a funny thing. When you talk to someone from a different part of the world, you notice their accent immediately. Some accents are hard to understand, and some are just wonderful to listen to (like those from England, Ireland, etc.). In the U.S., there are many types of accents. People from Boston

  • Why Source Matters in Email List Building

    Posted by Scott Cohen On March 11, 2011 in story time I 0 Comments

    If you listen to the email marketing industry, you’ll hear the constant refrain about how important it is to segment your list and target your content to keep your subscribers happy. It’s solid advice, no doubt about it. But oftentimes, the focus of the segmentation argument centers on the typical demographic, psychographic, geographic and engagement

  • Email Marketing and Direct Mail: Numbers and Efficacy

    Posted by Scott Cohen On March 10, 2011 in story time I 0 Comments

    A week or two ago, I read an article (and don’t ask me to remember where) that said that direct mail was more effective than email marketing. Now, after drying off my computer and monitor from the spit-take that statement induced from me, I thought to myself, “I’ve worked with both email and direct mail.

  • Email Marketing: Relationships and Value

    Posted by Scott Cohen On March 2, 2011 in story time I 0 Comments

    Does this sound familiar? “Oh, Joel Miller, you’ve just found the marble in the oatmeal. You’re a lucky, lucky, lucky little boy. ‘Cause you know why? You get to drink from… the FIRE HOSE!” – “Stanley Spadowski” in the classic Weird Al 80s hit “UHF” Rewarding your subscriber’s action by unleashing hell on their inbox?

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