If you listen to the email marketing industry, you’ll hear the constant refrain about how important it is to segment your list and target your content to keep your subscribers happy. It’s solid advice, no doubt about it. But oftentimes, the focus of the segmentation argument centers on the typical demographic, psychographic, geographic and engagement
Posted by Scott Cohen
March 11, 2011 in story time
A week or two ago, I read an article (and don’t ask me to remember where) that said that direct mail was more effective than email marketing. Now, after drying off my computer and monitor from the spit-take that statement induced from me, I thought to myself, “I’ve worked with both email and direct mail.
Posted by Scott Cohen
March 10, 2011 in story time
Does this sound familiar? “Oh, Joel Miller, you’ve just found the marble in the oatmeal. You’re a lucky, lucky, lucky little boy. ‘Cause you know why? You get to drink from… the FIRE HOSE!” – “Stanley Spadowski” in the classic Weird Al 80s hit “UHF” Rewarding your subscriber’s action by unleashing hell on their inbox?
Posted by Scott Cohen
March 2, 2011 in story time
If you know anything about me, it’s that I’m nuts about sports. Football, in particular, is pretty much always on in my house in the fall. This past Thanksgiving, I was watching the Lions/Patriots game and started reminiscing about the Lions games I grew up watching. Specifically, one Lions player I grew up watching (and
Posted by Scott Cohen
February 9, 2011 in story time
