Email Marketing BlogWant to Learn to Send Better Emails?
Look no Further than These Posts.

  • Email Marketing: Solving WIIFM

    Posted by Scott Cohen On January 19, 2011 in story time I 0 Comments

    At the end of the day, there is one question you will receive (and must answer) from your subscribers: “What’s in it for me?” How you answer this question in each and every email message you send will determine how successful your email marketing program will be. Why is it important to answer this questions? Because that’s

  • Email Marketing: Reputation is Everything

    Posted by Scott Cohen On January 10, 2011 in story time I 0 Comments

    In case you have missed the news, I will be officially joining Inbox Group in a little over a week (on January 17th) as Vice President of Managed Services. I’m really excited about the opportunity to work with you, our fantastic clients! In the meantime, I have been tying up loose ends at my current

  • What My Dad Says About Social Media

    Posted by Scott Cohen On January 4, 2011 in story time I One Comment

    Over the past few months (especially over the holidays), I’ve introduced my Dad to social media. Mostly, I showed him Twitter and blogging as I don’t use Facebook personally. Dad’s very opinionated and always gives me a good new-senior-user point of view. (For those of you who don’t remember my Dad, you can see his

  • Permission Matters in Email Marketing

    Posted by Scott Cohen On December 9, 2010 in story time I 0 Comments

    I was asked this question the other day: “Do people need to give us permission for us to email them?” No, but really, an emphatic yes. No, you are not legally bound to obtain explicit permission you can email someone (if you are in the U.S.). But I’ve said it before and I’ll say it