Email Marketing BlogWant to Learn to Send Better Emails?
Look no Further than These Posts.

  • Coding Pixel Perfect HTML Emails – The Whitepaper

    Posted by Scott Cohen On May 27, 2014 in story time I 0 Comments

    Coding and troubleshooting HTML emails can be tough. Very tough. That’s why we’ve made this handy guide to help walk you through some of the biggest pitfalls and bugs common with HTML email coding. You’ll learn what to look out for, how different email clients like to render things, and how to transition your emails

  • Inbox Group Talks Email Marketing Automation: Podcast

    Posted by Scott Cohen On April 7, 2014 in story time I 0 Comments

    We recently had the pleasure of joining Jeffrey Rice of Brick Street Software on Marketing Tech Talk to discuss how email marketing automation can be an email marketer’s (and digital marketer’s) best friend. In this podcast, we discussed two crucial automated programs that can make a big impact in your email marketing: Welcome Programs and

  • An Email Marketing Reminder from Gmail: You Don’t Control the Inbox

    Posted by Scott Cohen On February 25, 2014 in story time I 0 Comments

    In case you missed recent events, Gmail has added unsubscribe functionality to their UI. Lifehacker has a good, quick synopsis on this topic. (Okay, Gmail has had this for a while—they’re just making it much more obvious.) And while the world assumes that email marketers are flipping out over this development, I offer you two reasons why I for 1) am not flipping out over this, and 2) believe this is actually a positive development for email marketers. Reason 1: Email Marketers Don’t Have Control Over the Inbox. This is just another reminder from the ISPs of the world that they (and, to a certain extent, their customers) control the inbox. ISPs don’t make money off of email marketing, so they’re in the business of protecting their networks and their customers—the users.

  • Coding Pixel Perfect Emails [Part 5 – More Responsive Tips]

    Posted by Scott Cohen On January 15, 2014 in story time I 0 Comments

    Wrapping up this series on coding emails, we’ll look at some final layout commands along with other handy code snippets and tools. Column Shifting Layouts Two column layouts can work great for a wide desktop display, but when viewing on a small mobile device, converting it to a 1 column stacked design can greatly improve