Email Marketing BlogWant to Learn to Send Better Emails?
Look no Further than These Posts.

  • Permission Matters in Email Marketing

    Posted by Scott Cohen On December 9, 2010 in story time I 0 Comments

    I was asked this question the other day: “Do people need to give us permission for us to email them?” No, but really, an emphatic yes. No, you are not legally bound to obtain explicit permission you can email someone (if you are in the U.S.). But I’ve said it before and I’ll say it

  • And the winner is… Noah Fournier

    Posted by Scott Cohen On November 26, 2010 in story time I 0 Comments

    The winner of our “Why you’re thankful for email marketing” comments random drawing goes to Noah Fournier @noahdiggs.  Last night after a great Thanksgiving feast, I put all the commenters into a hat and had a friend that knows nothing about the email marketing indusrty pull a name from the hat.  Noah was picked so he’ll get the

  • Email Marketing: Welcome back my friends to the show that never ends

    Posted by Scott Cohen On November 26, 2010 in story time I 0 Comments

    So here we are in the midst of another holiday season and once again email marketing is the overwhelming champion for driving traffic and sales.  This comes as no surprise to email marketers and shouldn’t be a surprise to anyone else. Social media on the other hand is playing a supporting role.  Sure social media

  • The Three R’s of Email Marketing

    Posted by Scott Cohen On November 18, 2010 in story time I One Comment

    I like to say that one of the reasons why I enjoy email marketing so much is because every little thing is testable. I also enjoy the focus on data and how well data can be leveraged through email. Today, though, I’m not going to give into tactics about testing or utilizing data. I’m going