Email Marketing BlogWant to Learn to Send Better Emails?
Look no Further than These Posts.

  • Email Marketing: We need a Love Button

    Posted by Scott Cohen On November 12, 2010 in story time I 0 Comments

    It seems everywhere you go on the web; you can “Like” something.  You can like a blog post, Facebook user, content, ads, even people, but email doesn’t have a “Like” button.  As usual we have a “Mark as Spam” button.  As an email marketing professional, I’m just not feeling the love. Email should have a

  • Why I’m Thankful for Email Marketing and Email Geeks

    Posted by Scott Cohen On November 10, 2010 in story time I 0 Comments

    As we approach Thanksgiving here in the U.S., I thought it was time to reflect on what email marketing has brought to my life. It may sound silly, but I owe a lot to the email marketing industry and the people in it. So bear with me for a moment—there is a bonus in it

  • Four Reasons Why You Should Be Using Email Newsletters

    Posted by Scott Cohen On November 2, 2010 in story time I 2 Comments

    It is commonly said that email marketing has the best return on investment (ROI) of any marketing medium. It’s true for many reasons, and can be true even when there’s not a measurable “sale” involved. Since I work for a non-profit university, I know full well how effective direct mail–in the form of printed brochures

  • Inbox Group Email Marketing is Now Certified as a Woman Owned Business

    Posted by Scott Cohen On October 29, 2010 in story time I 0 Comments

    Inbox Group, LLC is now certified as a women’s business enterprise through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third party certifier of businesses owned and operated by women in the US. We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today, and we can add diversity to