Over the past few months (especially over the holidays), I’ve introduced my Dad to social media. Mostly, I showed him Twitter and blogging as I don’t use Facebook personally. Dad’s very opinionated and always gives me a good new-senior-user point of view. (For those of you who don’t remember my Dad, you can see his
Posted by Scott Cohen
January 4, 2011 in story time
I was asked this question the other day: “Do people need to give us permission for us to email them?” No, but really, an emphatic yes. No, you are not legally bound to obtain explicit permission you can email someone (if you are in the U.S.). But I’ve said it before and I’ll say it
Posted by Scott Cohen
December 9, 2010 in story time
The winner of our “Why you’re thankful for email marketing” comments random drawing goes to Noah Fournier @noahdiggs. Last night after a great Thanksgiving feast, I put all the commenters into a hat and had a friend that knows nothing about the email marketing industry pull a name from the hat. Noah was picked so he’ll get the
Posted by Scott Cohen
November 26, 2010 in story time
So here we are in the midst of another holiday season and once again email marketing is the overwhelming champion for driving traffic and sales. This comes as no surprise to email marketers and shouldn’t be a surprise to anyone else. Social media on the other hand is playing a supporting role. Sure social media
Posted by Scott Cohen
November 26, 2010 in story time
