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  • Email Marketing: Welcome back my friends to the show that never ends

    Posted by Scott Cohen On November 26, 2010 in story time I 0 Comments

    So here we are in the midst of another holiday season and once again email marketing is the overwhelming champion for driving traffic and sales.  This comes as no surprise to email marketers and shouldn’t be a surprise to anyone else. Social media on the other hand is playing a supporting role.  Sure social media

  • The Three R’s of Email Marketing

    Posted by Scott Cohen On November 18, 2010 in story time I One Comment

    I like to say that one of the reasons why I enjoy email marketing so much is because every little thing is testable. I also enjoy the focus on data and how well data can be leveraged through email. Today, though, I’m not going to give into tactics about testing or utilizing data. I’m going

  • Email Marketing: We need a Love Button

    Posted by Scott Cohen On November 12, 2010 in story time I 0 Comments

    It seems everywhere you go on the web; you can “Like” something.  You can like a blog post, Facebook user, content, ads, even people, but email doesn’t have a “Like” button.  As usual we have a “Mark as Spam” button.  As an email marketing professional, I’m just not feeling the love. Email should have a

  • Why I’m Thankful for Email Marketing and Email Geeks

    Posted by Scott Cohen On November 10, 2010 in story time I 0 Comments

    As we approach Thanksgiving here in the U.S., I thought it was time to reflect on what email marketing has brought to my life. It may sound silly, but I owe a lot to the email marketing industry and the people in it. So bear with me for a moment—there is a bonus in it

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