I like to say that one of the reasons why I enjoy email marketing so much is because every little thing is testable. I also enjoy the focus on data and how well data can be leveraged through email. Today, though, I’m not going to give into tactics about testing or utilizing data. I’m going
Posted by Scott Cohen
November 18, 2010 in story time
It seems everywhere you go on the web; you can “Like” something. You can like a blog post, Facebook user, content, ads, even people, but email doesn’t have a “Like” button. As usual we have a “Mark as Spam” button. As an email marketing professional, I’m just not feeling the love. Email should have a
Posted by Scott Cohen
November 12, 2010 in story time
As we approach Thanksgiving here in the U.S., I thought it was time to reflect on what email marketing has brought to my life. It may sound silly, but I owe a lot to the email marketing industry and the people in it. So bear with me for a moment—there is a bonus in it
Posted by Scott Cohen
November 10, 2010 in story time
It is commonly said that email marketing has the best return on investment (ROI) of any marketing medium. It’s true for many reasons, and can be true even when there’s not a measurable “sale” involved. Since I work for a non-profit university, I know full well how effective direct mail–in the form of printed brochures
Posted by Scott Cohen
November 2, 2010 in story time
