Email Marketing BlogWant to Learn to Send Better Emails?
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  • Email Subscriber Tagging Geo-location and Endorphin Boost with Nano-Technology

    Posted by Scott Cohen On September 10, 2010 in story time I 0 Comments

    While reviewing analytics for a Fortune 100 company, they posed the question how can we better track and increase purchases through email marketing.  So the brain-trust at Inbox Group went to work in partnership with the Nano-Technology Dept. at M.I.T.  After years of development and testing on mice, bunnies and college students, we are finally

  • Email Marketing Case Study: Doctor Doctor Give Me The News

    Posted by Scott Cohen On September 2, 2010 in story time I 0 Comments

    Over the past ten years I have worked with a myriad of health care providers as well as individual family doctors helping them with their email marketing. Like most email marketing we always suggest strongly to segment and offer content based on the individual recipients wants and needs. When these rules are followed along with

  • Are you an email marketing expert?

    Posted by Scott Cohen On August 5, 2010 in story time I 0 Comments

    Check out this post at The Email Guide we did as a Contributor and find some of the great email marketing people to follow on Twitter. Why I’m not an email marketing expert, guru, thought-leader, Jedi, blah, blah, blah… Cheers, Chris

  • Inbox Group Sponsors Email Radio Launch 1 PM EST August 10th 2010

    Posted by Scott Cohen On August 5, 2010 in story time I 0 Comments

    The Email Guide is kicking off eMail Radio with a conversation with leaders from the Email Experience Council of the Direct Marketing Association (www.emailexperience.org).   Ali Swerdlow is the executive director of the Council – the largest working group of the DMA and Stephanie Miller is volunteer Vice Chair of the Council.  (Her day job is at email