Email Marketing BlogWant to Learn to Send Better Emails?
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  • Ben & Jerry’s email newsletter – I don’t want to share!

    Posted by Scott Cohen On July 19, 2010 in story time I 0 Comments

    While heading to the Ben & Jerry’s site to subscribe to their email newsletter, I noticed this little tidbit of text at the bottom of the subscribe form: By providing this information, you acknowledge that Ben & Jerry’s may send you information, samples or special offers we feel may be of interest to you about Ben

  • The Number 1 Social Network for Customer Retention and You’re Probably Not Using It

    Posted by Scott Cohen On July 15, 2010 in story time I 0 Comments

    For customer retention the number one social network is…the telephone. With all the focus on social media, I think we sometimes forget that a regular phone call to clients (at least once a month) is the most important social connection we can make. Having a personal connection with a client and providing great service, products and

  • Question: Why do my clients unsubscribe from my email marketing?

    Posted by Scott Cohen On July 14, 2010 in story time I 0 Comments

    Answer: They just want out of a bad relationship. That may sound a bit strange at first, but it could be the reason.  You see the most important part of email marketing isn’t delivery rates or open rates or even clicks… it’s your relationship with your client. Do they value your business relationship?  Do you?  Are

  • Email Marketing and the 70-30 Rule of Business

    Posted by Scott Cohen On July 12, 2010 in story time I 0 Comments

    For many businesses the 70-30 rule is a reality, 70 percent of revenue is generated by 30 percent of their clients.  Most businesses have an active on-going relationship and regular communications with these customers.  They are the customers that appreciate the personal service, close relationship, fast response and/or value that the business has to offer.

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