Email Marketing BlogWant to Learn to Send Better Emails?
Look no Further than These Posts.

  • Email Marketing and the 70-30 Rule of Business

    Posted by Scott Cohen On July 12, 2010 in story time I 0 Comments

    For many businesses the 70-30 rule is a reality, 70 percent of revenue is generated by 30 percent of their clients.  Most businesses have an active on-going relationship and regular communications with these customers.  They are the customers that appreciate the personal service, close relationship, fast response and/or value that the business has to offer.

  • Is Your Email Marketing Socially Inept?

    Posted by Scott Cohen On July 3, 2010 in story time I 0 Comments

    Is your email awkward?  Is it shy around other emails?  Does it just stand in the corner wearing a lime-green leisure suit and go home alone at the end of the night?  Is it constantly overlooked for trendier, cooler emails?  Well, I’m sorry to tell you, your email marketing is probably socially inept.

  • Email Marketing’s Top 3 Rules for Success

    Posted by Scott Cohen On July 3, 2010 in story time I 0 Comments

    We all read articles about deliverability, subject lines, avoiding spam filters, best days to send your email, etc.  While these things are important, our 3 rules for successful email marketing should be at the top of your email marketing to-do list.   Rule #1 – Understand the Relationship Understanding your relationship with the subscriber is important

  • It Worked, Then Failed – Anatomy of an Email Marketing Campaign

    Posted by Scott Cohen On July 3, 2010 in story time I 0 Comments

    I received an email marketing message from a local restaurant that my wife and I go to on a regular basis. We visit enough that the owner and wait-staff know us by name. So the email message touted “Crawfish are Here” save $1.00 a pound, now only $4.99.   Cool, we love crawfish and this restaurant knows how