The Email Guide is kicking off eMail Radio with a conversation with leaders from the Email Experience Council of the Direct Marketing Association (www.emailexperience.org). Ali Swerdlow is the executive director of the Council – the largest working group of the DMA and Stephanie Miller is volunteer Vice Chair of the Council. (Her day job is at email
Posted by Scott Cohen
August 5, 2010 in story time
Abbott and Costello, for those of you too young to remember, made the title of this article famous. Their comedy bit about baseball and Who’s on First is a classic. When it comes to email marketing, remembering those two lines might just help you with your next campaign. When you plan to send an email marketing campaign
Posted by Scott Cohen
July 29, 2010 in story time
Earlier this year I had the great fortune of going to the Red Sox Fantasy Camp for a week to play baseball with other fans of the Boston Red Sox. It was without a doubt one of the greatest weeks of my life. I got to be a kid again. I was playing a game
Posted by Scott Cohen
July 26, 2010 in story time
While heading to the Ben & Jerry’s site to subscribe to their email newsletter, I noticed this little tidbit of text at the bottom of the subscribe form: By providing this information, you acknowledge that Ben & Jerry’s may send you information, samples or special offers we feel may be of interest to you about Ben
Posted by Scott Cohen
July 19, 2010 in story time
