Email Marketing BlogWant to Learn to Send Better Emails?
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  • Adventures in Holiday Email Marketing

    Posted by Scott Cohen On January 9, 2014 in story time I 0 Comments

    It’s no secret that retailers ramp up their email marketing volume come the holiday season. They would be fools not to milk that “special” time of year for all it’s worth. There was one retailer in particular—for me, at least—that took the holiday season as a cue to unleash the hounds onto my inbox. That retailer is Brookstone. I’ve always been a fan of Brookstone—mostly for the massage chairs and the free lounging time they used to heartily encourage back in my youth (when malls were a thing and cells phones only existed in Mercedes). I’ve even purchased a couple of products—in-store, not online. As a result of my fandom, I’ve been on their email marketing list for at least a couple of years now. I had a feeling that the onslaught was coming when in November, the email marketing volume went from a few per week to once a day. Then, as we approached Thanksgiving, it happened: I received 111 emails between Thanksgiving Day and Christmas Eve. Over those 27 days, that averages out to a little over 4 emails per day. At first glance, that seems excessive. On the other hand, there is some logic to mailing multiple times a day.

  • Holiday Email Marketing Planning: Hanukkah Comes Early This Year

    Posted by Scott Cohen On September 20, 2013 in story time I 0 Comments

    Did you know, as our friends at MarketWatch have reminded us, that there will be two holiday shopping seasons this year? Bust out your calendars and your pens (err, thumbs or styli or what have you) for this: Hanukkah begins the night before Thanksgiving this year. So, how does that affect your email marketing plans

  • Coding Pixel Perfect Emails [Part 4 – Responsive Emails]

    Posted by Scott Cohen On September 18, 2013 in story time I 3 Comments

    By now I don’t need to tell you about the pervasiveness of smart phones, or how differently users interact with them verses desktop computers. So I won’t. Most mobile email clients will scale a static email to fit the viewer (everything’s tiny) or crop the email (scroll-ville). To get optimal results we need to have

  • Abandon Shopping Cart Email Marketing Whitepaper

    Posted by Scott Cohen On September 14, 2013 in story time I 2 Comments

    Save Your Shopping Carts with Email The perennial problem: Cart Abandonment. Site visitors who place items in their shopping cart, only to never complete the purchase. The items sit there, tantalizingly close to a sale–but they don’t sell. In fact, it’s not rare for cart abandonment rates to reach 80% or more. Considerable effort goes