The approach to building an email list to date revolved around inbound marketing strategies. The most popular methods included content upgrade and opt-in forms, which are both quite successful in their own ways. Take a look at this chart. According to this data, email marketing obviously has the upper hand. However, when you don’t channelize
Posted by Chris Donald
March 21, 2019 in story time
One of the key goals of email marketing is acquiring prospects and nurturing them, and eventually motivating them to take some kind of action. The biggest advantage of email marketing is that it cuts through the noise and enables one-on-one communication with the subscriber. If your email marketing campaigns are not bringing you optimum conversions,
Posted by Chris Donald
February 28, 2019 in story time
Customers are the most important asset for any business. This is the reason, it is important not just to attract new customers but retain the existing ones too. However, marketers, these days are more concerned about customer acquisition than customer retention. While 18% of them believe customer acquisition to be their main marketing priority, only
Posted by Chris Donald
January 31, 2019 in story time
Email marketing is a profoundly powerful digital marketing strategy. It is the process of sending emails to prospects and customers. Efficient marketing emails will convert prospects into consumers. This strategy has the power to turn one-time buyers into loyal customers. Almost three-quarters of consumers (72%) prefer email over other sources of business communication. As well,
Posted by Chris Donald
April 5, 2019 in story time
