Email Marketing BlogWant to Learn to Send Better Emails?
Look no Further than These Posts.

  • Are You Losing 50% of Your Email Revenue by Not Personalizing?

    Posted by Scott Cohen On August 30, 2013 in story time I 0 Comments

    This week I ran a simple A/B test of subject line personalization. I used the same subject line for both emails, except I included the first name at the beginning of the subject line for 50% of the recipients. As expected the open rate was higher for the personalized subject line. There were 10% more

  • Let’s Click the Hell Out of Here!

    Posted by Scott Cohen On July 31, 2013 in story time I 0 Comments

    Often times I see emails that are too focused on selling. They are jam-packed with each and every value proposition. They have paragraphs and paragraphs of content. You have to scroll more than once to reach the bottom. Not that emails like these don’t have their time and place, but if you are trying to

  • Email Marketing: Skid Marks in My Inbox

    Posted by Scott Cohen On July 12, 2013 in story time I 3 Comments

    Last month when I went to visit family in Florida, I had the pleasure of speaking with some of my father’s neighbors about email.  A married couple, the wife was the outspoken one of the two, while the husband was mostly quiet, only occasionally chiming in with support for his wife’s views on the myriad

  • Responsive Emails

    Posted by Scott Cohen On December 8, 2012 in story time I 0 Comments

    Your emails are being viewed on screens of all shapes and sizes and one size does not fit all. Responsive email templates allow your subscribers to see your message the way you intended – no matter what device they are using. Responsive email templates ensure that your email not only looks good across all devices,