With the number of email users predicted to grow to 4.1 billion by 2021, it has become imperative for businesses to include it as an unprecedented marketing tool. In fact, amidst all the digital marketing strategies, email marketing is the most successful with a median ROI of 122%. Yes, the returns are quite high and
Posted by Chris Donald
July 24, 2018 in story time
There is absolutely no dearth of web resources that share the email marketing best practices. Despite the abundance of tips and tricks to get email marketing right, marketers often miss out on conforming to this information and end up making mistakes that can hamper their email metrics to a great extent. Let’s understand how to
Posted by Chris Donald
June 27, 2018 in story time
Not all email marketing campaigns are created equal. With the advent of product recommendation engines, RSS feed-driven campaigns, dynamic content, and other advances in email marketing code and creative, the difference between transactional and promotional emails has become blurred. But the difference between these two general types of email is crucial to understand. Let’s take
Posted by Chris Donald
May 8, 2018 in story time
Mother’s Day is almost here. Have you made your bed yet? Last year, our friends at InboxArmy shared some great email marketing insights into how to enhance your email conversions during this special day. If you’re looking for some fresh Mother’s Day inspiration, we’ve got you covered. Let’s take a look at a few impressive
Posted by Chris Donald
April 24, 2018 in story time
