Your perfectly planned, well-executed emails are not getting delivered to the subscribers’ inbox. And yet, your ESP is showing 99%(!) delivery. Yes, this is confusing. But there is a difference between delivery and deliverability. Let’s explore what the difference is. Email Delivery To be considered “delivered”, your email simply has to be accepted by the
Posted by Chris Donald
March 19, 2018 in story time
Email marketing is not easy. It requires a lot of effort, dedication, and resources to turn ROI into reality. Growing and maintaining your email list, campaign creation (transactional, promotional, lifecycle programs), campaign deployment, reporting, and taking steps to ultimately enhance your email marketing ROI with each campaign—each of these steps requires focus. While there is
Posted by Chris Donald
March 6, 2018 in story time
One of the best things about email marketing is that almost every aspect of it is measurable—opens, clicks, conversions, forwards, complaints, bounces, unsubscribes, you name it. In fact, there are so many potential points of data you can track that it can be overwhelming. So, it’s important to establish which metrics truly matter as the
Posted by Chris Donald
January 24, 2018 in story time
One-size-fits-all emails do not work (well) anymore. Each business is different. As email marketers, you need to use the abundance of data at your fingertips in the right way—namely by leveraging said data to provide a 1:1 experience for your subscribers. The word you’re looking for here is “Personalization.” Personalization in email marketing is about
Posted by Chris Donald
December 19, 2017 in story time
