Email Marketing BlogWant to Learn to Send Better Emails?
Look no Further than These Posts.

  • Why Buying Twitter Followers is Like Wearing a Toupee

    Posted by Scott Cohen On December 11, 2011 in story time I 0 Comments

    Buying your Twitter followers is like wearing a toupee – anyone paying attention knows. I’ve started multiple new Twitter feeds and know it’s really hard to get off the ground. You need followers to get followers, but buying followers is never going to get you very far. Two followers that care is better than 2

  • Coding Pixel Perfect Emails [Part 3]

    Posted by Scott Cohen On December 11, 2011 in story time I 3 Comments

    Reset styles and client bugs! We’ve already looked at some general structural pointers in coding pixel perfect emails, now let’s examine some things we should avoid (or at least be aware of) when coding emails.   Paragraph Tags These are commonly inserted when returning in WYSIWYG editors or copy/pasting from non-plaintext sources. Various email clients

  • Subscribers Don’t Love You like Mom

    Posted by Scott Cohen On December 11, 2011 in story time I 0 Comments

    I’m a highly focused person and yet I’ve noticed my attention span getting shorter and shorter. It’s a result of the world we live in and our marketing should reflect it. People rarely sit down and read every word of your email (unless they are your mom). Chances are you don’t need to sell to

  • Coding Pixel Perfect Emails [Part 2]

    Posted by Scott Cohen On December 11, 2011 in story time I One Comment

    Images! Here we go. Embedding images with your email. 1.) They can be hero images that span the entire width, in which case it’s best to wrap them in their own table. You can even stack a number of images vertically, just make sure you set a display:block css attribute on them to prevent Gmail