Email Automations: How We Grew Our eCommerce Client's Revenue By 77%

A bit about the client

BoIE is a specialty e-commerce store selling sustainable body care products such as body scrubbers, face scrubbers, and toothbrushes.

What was it all about?

We worked with BoIE in 2018, and there were multiple goals in sight, such as growing their email list, implementing an effective email marketing strategy, generating higher email-driven sales, and enhancing customer loyalty and retention. Initially, they had an email list of around 3,000 subscribers without any email marketing strategy in place.

Our plan of action

Our email automation strategy centered around the three primary metrics:

  • Growing customers/sales

  • Increased value of each individual transaction/sale

  • Higher purchasing frequency

How we helped BOIE

We increased BoIE’s sales by minimizing abandonment by creating campaigns on:


Cart Abandonment Automations


Browse Abandonment Automations


Cross Sell Automations

How was BoIE benefitted?

Our endeavors grew their list to more than 100K subscribers. We scaled their email marketing strategy as their list expanded while also helping them transition from Mailchimp to Klaviyo. A bug chunk of this growth resulted from creating and implementing email automation campaigns.

Inbox Group