A bit about the client
BoIE is a specialty e-commerce store selling sustainable body care products such as body scrubbers, face scrubbers, and toothbrushes.
What was it all about?
We worked with BoIE in 2018, and there were multiple goals in sight, such as growing their email list, implementing an effective email marketing strategy, generating higher email-driven sales, and enhancing customer loyalty and retention. Initially, they had an email list of around 3,000 subscribers without any email marketing strategy in place.
Our plan of action
Our email automation strategy centered around the three primary metrics:
Growing customers/sales
Increased value of each individual transaction/sale
Higher purchasing frequency
How we helped BOIE
We increased BoIE’s sales by minimizing abandonment by creating campaigns on:
Cart Abandonment Automations
Browse Abandonment Automations
Cross Sell Automations
How was BoIE benefitted?
Our endeavors grew their list to more than 100K subscribers. We scaled their email marketing strategy as their list expanded while also helping them transition from Mailchimp to Klaviyo. A bug chunk of this growth resulted from creating and implementing email automation campaigns.
