Vitamedica has 2x Email Revenue & Program Reach with InboxGroup’s Help

A bit about the client

VitaMedica is a manufacturer and distributor of nutritional supplements. Vita Medica partnered with InboxArmy to improve its email messaging program in its quest to build its retail e-commerce business. Founded in 1997 by a physician, Vita Medica formulates, manufactures, and distributes high-quality nutritional supplements to aid in surgery and recovery, skin health and beauty, weight management, and general health and wellness.

What was the client aspiring for?

VitaMedica operated as a supplier to wholesale markets before opening a direct-to-consumer ecommerce operation in 2012. By 2015, the company had begun to put more time and money into growing its fledgling ecommerce operation and needed help from a digital marketing agency that specializes in email marketing.

How was VitaMedica benefitted?

  • Higher revenue from email

  • Grown email volume

  • Higher consistency in messaging across channels

  • Enhanced efficiency in campaign execution

What Their Goals Were

1

Define a brand guideline for all email messaging

2

Refresh and reinstate the email template features such as headers and footers as per the new brand guidelines

3

Curate email messages for both automated email journey messages and usual promotional campaigns

What the client had to say

Marybeth Knight -

Director of Marketing for VitaMedica

Since working with this vendor our volume of emails and our email-based revenue has increased. We’ve established consistency in our messaging and improved the rate at which we execute on campaigns.

Inbox Group