Vitamedica has 2x Email Revenue & Program Reach with InboxGroup’s Help

A bit about the client

VitaMedica is a manufacturer and distributor of nutritional supplements. Vita Medica partnered with InboxArmy to improve its email messaging program in its quest to build its retail e-commerce business. Founded in 1997 by a physician, Vita Medica formulates, manufactures, and distributes high-quality nutritional supplements to aid in surgery and recovery, skin health and beauty, weight management, and general health and wellness.

What was the client aspiring for?

VitaMedica operated as a supplier to wholesale markets before opening a direct-to-consumer ecommerce operation in 2012. By 2015, the company had begun to put more time and money into growing its fledgling ecommerce operation and needed help from a digital marketing agency that specializes in email marketing.

How was VitaMedica benefitted?

  • Higher revenue from email

  • Grown email volume

  • Higher consistency in messaging across channels

  • Enhanced efficiency in campaign execution

What Their Goals Were


Define a brand guideline for all email messaging


Refresh and reinstate the email template features such as headers and footers as per the new brand guidelines


Curate email messages for both automated email journey messages and usual promotional campaigns

What the client had to say

Marybeth Knight -

Director of Marketing for VitaMedica

Since working with this vendor our volume of emails and our email-based revenue has increased. We’ve established consistency in our messaging and improved the rate at which we execute on campaigns.

Inbox Group