Did you know, as our friends at MarketWatch have reminded us, that there will be two holiday shopping seasons this year? Bust out your calendars and your pens (err, thumbs or styli or what have you) for this: Hanukkah begins the night before Thanksgiving this year. So, how does that affect your email marketing plans

Posted by Scott Cohen
September 20, 2013 in story time

By now I don’t need to tell you about the pervasiveness of smart phones, or how differently users interact with them verses desktop computers. So I won’t. Most mobile email clients will scale a static email to fit the viewer (everything’s tiny) or crop the email (scroll-ville). To get optimal results we need to have

Posted by Scott Cohen
September 18, 2013 in story time

Save Your Shopping Carts with Email The perennial problem: Cart Abandonment. Site visitors who place items in their shopping cart, only to never complete the purchase. The items sit there, tantalizingly close to a sale–but they don’t sell. In fact, it’s not rare for cart abandonment rates to reach 80% or more. Considerable effort goes

Posted by Scott Cohen
September 14, 2013 in story time

Last month when I went to visit family in Florida, I had the pleasure of speaking with some of my father’s neighbors about email.  A married couple, the wife was the outspoken one of the two, while the husband was mostly quiet, only occasionally chiming in with support for his wife’s views on the myriad

Posted by Scott Cohen
July 12, 2013 in story time