Embrace the Relationship with Email Marketing Automation
It’s no secret that people will buy from brands they trust, especially brands with whom they consider themselves to have a relationship. InboxGroup can help you build email marketing automation programs that focus on building and maintaining long-lasting, profitable relationships with your most engaged customers.
Email Marketing Automation in Action
At InboxGroup, we like to call email marketing automation “Lifecycle Email Marketing.” This approach to email marketing is about engaging your customers over a period of time, increasing the relevancy of your messages, and driving higher lifetime value as a result. Here are some examples of automated lifecycle email marketing programs InboxGroup can help you develop:
- Welcome Programs.
These series allow you to communicate important information at one of the most crucial points in your relationship with your subscribers. (We have a whitepaper on this topic »)
- Win-Back Programs.
Multi-touch email marketing programs to re-engage those subscribers who have stopped responding to your emails.
- Browse History Trigger Programs.
To engage with those subscribers who have browsed through the products or services on your website.
- Cart Abandonment Programs.
To bring back those e-commerce customers who have placed items in their shopping carts and not completed their purchases. (We have a whitepaper on this topic as well »)
- Next Logical Product (NLP) Programs.
To close the timeline between purchases and drive revenue quicker–by sifting through purchase data to determine trends that show, for example, when a customer purchases product X, they usually purchase product Y shortly thereafter.
InboxGroup can help you formulate and act on a comprehensive lifecycle email marketing program that meets or exceeds your goals.
InboxGroup is an email marketing agency helping companies and non-profits of all sizes communicate with their customers, establish relationships, ensure retention, and build credibility through email marketing, social media, and mobile.
For more information, give InboxGroup a call toll-free 1-888-504-6269.
