It’s no secret that people will buy from brands they trust, especially brands with whom they consider themselves to have a relationship. InboxGroup can help you build email marketing automation programs that focus on building and maintaining long-lasting, profitable relationships with your most engaged customers.
At InboxGroup, we like to call email marketing automation “Lifecycle Email Marketing.” This approach to email marketing is about engaging your customers over a period of time, increasing the relevancy of your messages, and driving higher lifetime value as a result. Here are some examples of automated lifecycle email marketing programs InboxGroup can help you develop:
These series allow you to communicate important information at one of the most crucial points in your relationship with your subscribers. (We have a whitepaper on this topic »)
Multi-touch email marketing programs to re-engage those subscribers who have stopped responding to your emails.
To engage with those subscribers who have browsed through the products or services on your website.
To bring back those e-commerce customers who have placed items in their shopping carts and not completed their purchases. (We have a whitepaper on this topic as well »)
To close the timeline between purchases and drive revenue quicker–by sifting through purchase data to determine trends that show, for example, when a customer purchases product X, they usually purchase product Y shortly thereafter.
InboxGroup can help you formulate and act on a comprehensive lifecycle email marketing program that meets or exceeds your goals.
InboxGroup is an email marketing agency helping companies and non-profits of all sizes communicate with their customers, establish relationships, ensure retention, and build credibility through email marketing, social media, and mobile.
For more information, give InboxGroup a call toll-free 1-888-504-6269.