Posted by Scott Cohen On July 1, 2011 in story time I 0 Comments
Surveys are an excellent method to use when you want to know more about what your customers are thinking. Yet, surveys can run the gamut, and be very intensive and intimidating for potential partakers.
If you want your customers to give you some intel, make it easy for them to do so. Keep your email marketing surveys simple!
Here’s a great example from Rubio’s Fresh Mexican Grill:
Why do I like this survey?
The only drawback I could see is that there is no real incentive to taking the survey. There’s no “Take this survey and get a free taco” element at work here. Would that increase response? Possibly. Could it skew results in your favor? Possibly.
The important thing to remember here is that with email marketing surveys, you don’t need to know everything up front. Start small. Be realistic. And make it easy to respond. If that means you send multiple one-question surveys through email, so be it. (Just don’t send them all at once, please.)