Posted by Scott Cohen On April 7, 2011 in story time I 0 Comments
There comes a point in every marketer’s life where they just don’t know what to do next with their marketing programs. Are you at that point? Try this:
Become a real customer of your product or service.
I don’t mean simply go to your sign-up form on your website and just make sure everything is working properly (yes, that is important). I mean actually BUY something.
Go through all of the steps and look at all of the touch points.
Take off your marketer’s hat and become a customer. Becoming a customer allows you to live through the experience of the folks you’re marketing to. As I wrote previously, all of your marketing channels create an experience that should be smooth, simple, and easy to navigate.
Your email program is a great way to optimize that experience, but you can’t optimize it without knowing where it fits in the ultimate experience. So, get your teams together—your customer service team, your website team, your social team, and any other channel team—and build a true experience where email can be the grease to the engine that keeps everything running smoothly.
Just a friendly reminder from your neighborhood email marketing agency!