Is email marketing dead?
Is email marketing dead? Judging by the number of emails that flow into email boxes every day (306.4 billion emails a day according to Statista), emails aren’t dead, and neither is email marketing – IF you do it correctly.
Historically it has never been as easy as it is now to get your message out to the world. Think about those who had to wait for their news from a town crier or a note via pigeon carrier. Then it became postal mail and downtime between the receipt of letters. Now we have email, SMS, social media posts, and more – and phones and electronic devices that deliver these messages quickly, clearly, and consistently – always on and ready to receive your promotions.
99% of people check their email every day, and the average person receives between 120-130 business emails per day, which means that while email marketing is clearly and definitively, not dead, your brand needs to stand out, build an authentic rapport with your customers and clients and present your message the right way. Inbox Group has averaged $42 in sales for every $1 spent on email marketing, which shows that it is not the platform that is dead, but the content needs to be kept alive!
With an industry filled with content creators, it is more important than ever to look at the quality of the emails you are sending out. Here are some tips from our team at Inbox Group to increase your conversions, engagement, and open rates!
KEEP IT CUSTOM
The average open rate for emails across all industries is 20%, however, companies that take the time to personalize their emails, including adding the recipient’s name in the subject line or customizing content based on customer interactions and interests, have increased their open rates by 50%!
CREATIVE CONTENT CONVERTS
Being able to keep your content creative, innovative, and interactive will also increase click-through rates and conversion rates. The options for content are endless from gamifying your promotions or asking a multiple-choice question to showcasing unique videos and more, there are always new ways to keep customers clicking over to your website to learn more.
MAKE IT MOBILE
HubSpot reports that 81% of people prefer to open emails on their smartphones. Emails that are not designed to be mobile-friendly will most likely be trashed quickly by those who have a poor user experience, which means they will never have a chance to truly experience your brand. Decrease you increase your click-throughs and decrease your unsubscribe rates with this one simple rule.
AIM FOR AUTOMATION
Offering an automated customer journey allows your brand to lead the narrative from a series of welcome emails to new subscribers, which will guide them from introductions and education on the brand, through to their first purchase incentives and beyond. Automation also lets brands segment their leads and customers into different segments, ensuring they are receiving only the offers that would be relevant to their needs.
BE A LITTLE BOSSY
When someone receives your email – what do you want them to do next? Including a visible CTA button will help guide your readers to where you want them to go. Offer one clear action per email (learn more, buy now, follow on social media, etc) and let the copy and content of the email, your website, and your lead-in offer do the rest.
EMAIL ONCE, MEASURE TWICE
The information you can gain from your email marketing analytics should not be overlooked. Before spending money on social media ads or other paid marketing efforts you can A/B test promotions, copy and visual assets and see what appeals to your target audience to increase the positive returns not just within your emails, but on all platforms where you will then launch paid campaigns.
In 2021, it’s clear that some email marketing practices have died (and should be left dead and buried), email marketing is most certainly not dead. There are countless reasons that emails will stay relevant, and InboxGroup is here to show you how.
Visit Inboxgroup.com to schedule a free consultation and find out how we can bring your email marketing back to life!