Subscribers Don’t Love You like Mom

I’m a highly focused person and yet I’ve noticed my attention span getting shorter and shorter. It’s a result of the world we live in and our marketing should reflect it.

People rarely sit down and read every word of your email (unless they are your mom). Chances are you don’t need to sell to the people reading every word of your email anyways. You need to sell to the people that are opening your email on the go.

There is a 50% chance that someone is going to open your email on their phone. They will look at it for 5 seconds and move on. Here are three questions to ask yourself before hitting the send button:

• Does this email convey what I want it to within a 5 second glance?
• Does this email render on a phone without needing zoomed?
• Does this email scream my value proposition?

Focus your efforts on conveying value to those people on the go! They will appreciate you giving them a quick heads up to how your product/service can help them out. They will ignore your lengthy marketing jargon unless they are a fan or your mom.